Saturday 22 August 2015

Sony Mobile



              Sony Mobile Communications Inc. (formerly Sony Ericsson) is a multinational mobile phone manufacturing company jointly headquartered in Tokyo, Japan, and Lund, Sweden, and is a wholly owned subsidiary ofSony Corporation. It was founded on October 1, 2001 as a joint venture between Sony and the Swedish telecommunications equipment company Ericsson, under the name Sony Ericsson.[1] Sony acquired Ericsson's share in the venture on February 16, 2012.[4]
Sony Mobile Communications has research and development facilities in TokyoJapanChennaiIndiaLundSweden; Beijing, China and Silicon Valley, United States.[5] Sony Mobile was the fourth-largest smartphonemanufacturer by market share in the fourth quarter of 2012 with 9.8 million units shipped.[6](http://www.xperiablog.net/
                               

Former products 

  • BRAVIA range - launched 2007 in Japan. To date, five BRAVIA branded phones have been produced: Sony Ericsson (FOMA SO903iTV, FOMA SO906i, U1, S004, and S005[43]).
  • The Walkman-branded W series music phones, launched in 2005. The Sony Ericsson W-series music phones were notable for being the first music-centric series mobile phones. A notable feature was a 'W' button, which when pressed opens the media centre.
  • The Cyber-shot-branded line of phones, launched in 2006 in newer models of the K series phones. This range of phones are focused on the quality of the camera included with the phone. Cyber-shot phones always include a flash, some with a xenon flash, and also include auto-focus cameras. Sony Ericsson kicked off its global marketing campaign for Cyber-shot phone with the launch of 'Never Miss a Shot'. In February 2008, the series was expanded with the announcement of C702, C902 and C905 phones.
  • The UIQ smartphone range of mobiles, introduced with the P series in 2003 with the introduction of P800. They are notable for their touchscreens, QWERTY keypads (on most models), and use of the UIQ interface platform for Symbian OS. The range was subsequently expanded with the M series and G series.
  • The GreenHeart range - first introduced in 2009 with the Sony Ericsson J105i Naite and C901 GreenHeart. Focused on an environmentally friendly theme, it mainly used eco-friendly materials and featured eco-apps.


  Sony Xperia 



The Xperia X1 was the first phone to be released in the Xperia range. Released 2008, it featured a high resolution display (~311 ppi pixel density) and it was intended to fill the widening gap of smartphones as other competitors were producing high-end smartphone devices such as HTC and Apple. The X2 was released in the following year, which included an 8.1 MP camera and included Wifi and GPS. By this time there was a clear shift towards the smartphone end of the spectrum. An exception was the Xperia Pureness, a translucent phone without camera that was sold by selected retailers in selected cities.[2][3] The Xperia X5 Pureness is based on Sony Ericsson’s proprietary operating system (OSE).
The X10 was released at the start of 2010. It was the first in the Xperia line to feature the Android operating system, where previous models ran on the Windows Mobile OS. The phone was praised on its design, but its downfall was the outdated version of Android which was 1.6 at a time when competitors were on 2.1. There was a great delay in the update of the firmware, due to the heavily skinned OS, as well as Timescape and Mediascape which needed to be reprogrammed every time an update was made. The phone also lacked pinch to zoom, but this was added later as well as HD video recording. The X10 Mini and the X10 Mini Pro were, as the name suggests, miniature versions of the X10. These were welcomed with good response and proved to be very popular as there were no other smartphones on the market at that time which were as small as the two.

Conclusion 

Sony is a electronics manufacturer who has gone above what many other electronic companies value, as such Sony has brought us many great inventions which have benefited mankind. Sony continues to innovate and be a world class leader in reliable electronics, with that elegant and ergonomic Sony style.




No comments:

Post a Comment